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Keywords: Mooring
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Journal Articles
Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1637–1662.
Published: 06 July 2020
...Sri Rahayu Hijrah Hati; Gita Gayatri; Kenny Devita Indraswari Purpose This study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of the customers in influencing the switching behavior of two...
