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Keywords: Motivation to comply
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Journal Articles
Investigating the consumer behavior for halal endorsed products: Case of an emerging Muslim market
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (4): 625–641.
Published: 13 November 2017
... using techniques such as Pearson correlation, confirmatory factor analysis and structural equation modeling. Findings The results show that religious commitment, motivation to comply, self-identity and perceived behavioral control have a positive and significant effect on the intention to purchase...
