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Keywords: Muslim customers
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Journal Articles
The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (10): 2009–2027.
Published: 03 June 2021
... 05 2020 25 10 2020 06 02 2021 20 03 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Labelling Muslim customers Purchase behaviour Syubhah Semi-processed food Wholesomeness Halal Knowledge Trust The Islamic...
Journal Articles
Interacting with Muslim customers for new service development in a non-Muslim majority country
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (4): 1017–1036.
Published: 29 April 2019
...Intekhab Alam Purpose The purpose of this paper is to discuss the process of interaction with the Muslim customers in developing new Islamic financial services in a secular and non-Muslim majority emerging country, India. Design/methodology/approach Data were collected using a multiple case...
