Skip to Main Content
Keywords: Muslim customers
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
Journal of Islamic Marketing (2019) 10 (4): 1017–1036.
Published: 29 April 2019
...Intekhab Alam Purpose The purpose of this paper is to discuss the process of interaction with the Muslim customers in developing new Islamic financial services in a secular and non-Muslim majority emerging country, India. Design/methodology/approach Data were collected using a multiple case...

or Create an Account

Close Modal
Close Modal