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Keywords: Muslim tourist perceived value
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Journal Articles
Muslim tourist perceived value: a study on Malaysia Halal tourism
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 402–420.
Published: 11 June 2018
.../approach The partial least square structural equation modelling uses SMART–PLS for 170 Muslim tourists and uses a positive research approach with a quantitative basis of enquiry. Six variables of Muslim tourist perceived value, such as price, social, emotion and quality, and Halal physical and nonphysical...
