...Bahar Teimourpour; Kambiz Heidarzadeh Hanzaee Purpose Consumer behavior will become more heterogeneous because of cultural differences. This phenomenon makes it increasingly important to understand values of national cultures and their impact on consumer behavior. The purpose of this paper...

... women so that we don't have to worry about being seen uncovered by foreign men in the street or by neighbors. © Emerald Group Publishing Limited 2011 Islam Marketing Hospitality Qatar National cultures Privacy Rooms Homes and the symbolic meanings of spaces within them have...

... in particular. This paper attempts to bridge the gap for future research in the area. Mahmoud Darrat can be contacted at: mdarrat@aum.edu © Emerald Group Publishing Limited 2011 Middle East Consumer behaviour National cultures Brand equity Country of origin P1. Individualism...

... shares to them. Brand extensions National cultures Employee relations Advertising Automotive industry Iran Societe Annonyme Iranienne de Production Automobile (Saipa) was established in 1966, as an Iranian‐based car company in Tehran. Their focus lay initially in producing cars...

... orientation and cultural values served as a foundation for the development of the conceptual arguments. The model is adapted from several market orientation and cultural frameworks including Homburg and Pflesser, Hofstede, and Schein. Findings National culture, which underlines employee's cultural values...