...Joy Eghonghon Akahome Purpose This study aims to explore how Islamic values and religiosity shape Muslim consumer engagement with social media influencers in Nigeria’s digital marketplace. It aims to provide insights into how faith-based norms influence consumers’ passive, active and co-creative...

...Shafiu Ibrahim Ibrahim Abdullahi Purpose The purpose of this paper is to measure the effects of religiosity and advertising on consumers’ patronage of halal industry in Nigeria. Design/methodology/approach Data for the study was collected using questionnaire survey. The collected data...

... Nigeria. Design/methodology/approach This study follows quantitative research techniques to achieve its objectives. The data for this research were compiled through a survey of 302 respondents following a convenience sampling approach using covariance-based structural equation modeling and Statistical...

... SERVQUAL dimensions and satisfaction of hotel guest in Nigeria. Design/methodology/approach The data for this study was collected from 400 hotel customers in Nigeria (Zamfara and Anambra), and was analyzed using structural equation modeling technique (Amos). Also, composite reliability and average...