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Keywords: Norm activation model
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (5): 1696–1720.
Published: 26 September 2025
...Meta Dev Prasad Murthy; Abdul Rahman Purpose This study aims to explore the factors driving customers’ intentions to switch to Islamic banking using an extended Norm Activation Model ( NAM ) in the context of Malaysia. It examines the mediating roles of anticipated emotions, namely, pride...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 213–235.
Published: 03 June 2025
...Rheza Hermawan; Ririn Tri Ratnasari; La Ode Alimusa; Moh Huzaini Purpose This study aims to determine the factors that affect the pro-environmental behavior (PEB) intention of Muslim tourists in halal tourism destinations by testing the norm activation model (NAM) and extending it with Islamic...
