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Keywords: North Macedonia
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–28.
Published: 16 June 2026
...Jusuf Zeqiri; Kimberly Gleason; Vjollca Visoka Hasani; Omar Belkhouja Purpose This study aims to investigate how Halal labeling shapes purchase intention for Halal-labeled frozen foods in North Macedonia, a religiously heterogeneous and desecularizing emerging market. This study examines whether...
