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Keywords: Online impulse buying
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Journal Articles
Harnessing the power of app attributes on online fashion impulse purchasing among female Muslim shoppers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 1995–2020.
Published: 03 October 2025
.... Using baseline cognitive dissonance theory ( CDT ), this study aims to examine MSA attributes as the primary cognitive elements of online impulsive buying and their effects on post-purchase regret. Design/methodology/approach The online survey adopted a purposive sampling technique to collect data...
Journal Articles
Understanding how intrinsic motivation influences female modest fashion online impulse buying: the mediating role of trust and attitude
Available to PurchaseDienni Ruhjatini Sholihah, Muhammad Anwar Fathoni, Ajeng Septiana Wulansari, Michelle Milani Ananda, Shefina Nur Amalina
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (12): 3736–3758.
Published: 23 July 2025
...Dienni Ruhjatini Sholihah; Muhammad Anwar Fathoni; Ajeng Septiana Wulansari; Michelle Milani Ananda; Shefina Nur Amalina Purpose This study aims to examine how intrinsic factors, including materialism, fear of missing out, hedonic motivation and positive emotion, influence online impulse buying...
