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Keywords: Online social influence
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Journal Articles
Enabling Islamic internet-only banks acceptance: an empirical analysis of the UTAUT framework and Islamic compliance
Available to PurchaseRizaldi Yusfiarto, Indri Supriani, Lu’liyatul Mutmainah, Lukman Hamdani, Annes Nisrina Khoirunnisa, Muhammad Hanif Ibrahim
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2669–2693.
Published: 03 June 2024
... modelling (PLS-SEM). Moreover, PLS techniques such as the variance accounted for (VAF) were used to verify the statistical analysis of findings. Findings The findings show that effort expectancy (EE) and online social influences (OSI) strongly correlate with the intention to use IIOBs. In addition, user...
