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Keywords: PLS
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Journal Articles
Journal of Islamic Marketing (2019) 10 (2): 525–542.
Published: 28 November 2018
.../approach The primary data are collected from the survey administered to 250 customers in the Klang Valley and the analysis is conducted using partial least squares (PLS). Findings Based on the findings, continuance intention of using Islamic mobile banking services was found to be depended...
Journal Articles
Journal of Islamic Marketing (2015) 6 (3): 354–376.
Published: 14 September 2015
... in the area of Halal adoption services. Design/methodology/approach – The data for this quantitative study were gathered from 140 participants of the Malaysia International Halal Showcase 2013. Smart PLS version 2.0 was used to analyze the relationship of each construct using...

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