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Keywords: PRISMA
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–33.
Published: 23 March 2026
... A systematic literature review ( SLR ) was conducted following the PRISMA 2020 protocol to ensure transparency and replicability. A total of 162 peer-reviewed journal articles were identified from Scopus and Web of Science databases using defined keywords. Bibliometric mapping (via VOSviewer), qualitative...
