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Journal Articles

Secular or sacred? The role of perceived association on Muslim tourists’ attitudes toward visiting other religion’s tourism sites

Jaya Addin Linando, Sita Dewi Kusumaningrum, Istyakara Muslichah
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2877–2896.
https://doi.org/10.1108/JIMA-04-2025-0262
Published: 15 January 2026
...) framework, the study conceptualizes site religious affiliation as the stimulus, religiosity as part of the organism that processes this input and tourists’ attitudes toward visiting as the response. This study also tests whether perceived association influences attitudes toward visits and examines...
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