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1-6 of 6
Keywords: Perceived behavioral control
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Journal Articles
The extended theory of planned behavior in customer’s intention to visit halal hotels
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1573–1592.
Published: 12 December 2024
... of planned behavior Halal hotels Perceived behavioral control Subjective norms Religiosity Attitude Intention The halal market stands out as one of the most influential and lucrative markets in today’s world. Various factors, including geopolitical positioning, increasing public demand...
Journal Articles
The moderating role of perceived behavioral control in predicting Muslim tourists’ halal tourism intention: a developing country perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1744–1767.
Published: 17 May 2022
.... To contribute to this end, this study aims to examine the moderating role of perceived behavioral control (PBC) on attitude, subjective norms (SN) and behavioral intention by applying the theory of planned behavior. Design/methodology/approach The conceptual model is tested by using structural equation...
Journal Articles
Antecedents of giving charitable donations (Sadaqah) during the COVID-19 pandemic: does Islamic religiosity matter?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1169–1187.
Published: 02 March 2022
... attitude toward giving donations mediates the effects of perceived behavioral control, subjective norms and past behavior on giving charitable donations (Sadaqah). The authors also investigate the mediating effect of attitude toward giving donations and the moderating effect of Islamic religiosity...
Journal Articles
Effect of destination competitiveness attributes on tourists’ intention to visit halal tourism destination in Indonesia
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (4): 937–965.
Published: 10 February 2022
...Yuliani Dwi Lestari; Faridatus Saidah; Aghnia Nadhira Aliya Putri Purpose This paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the tourist perceived behavioral control, perceived value...
Journal Articles
Direct and indirect effects of customer financial condition in the acceptance of Islamic microfinance in a frontier market
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (9): 1940–1957.
Published: 20 May 2021
.... Findings The findings confirmed significant direct effects of all the original TPB variables; attitude, subjective norms and perceived behavioral control on acceptance intention of Islamic microfinance. More pioneering, the study established a significant direct negative effect of customer financial...
Journal Articles
An investigation of the effect of customer beliefs on the intention to participate in family Takaful schemes
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (3): 709–727.
Published: 23 May 2019
.... Design/methodology/approach Interrelationships among attitudes, subjective norms, perceived behavioral controls (PBCs) and intention to participate in FTSs were examined. The relationships between behavioral beliefs on attitudes, normative beliefs on subjective norm and control beliefs on PBC were also...
