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1-3 of 3
Keywords: Perceptions
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Journal Articles
Understanding the dynamics of Muslim consumer behavior: unraveling the threads of awareness, perception, and purchasing intentions
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1650–1666.
Published: 12 December 2024
...Manmohan Bansal; Mohnish Kumar; Somesh Sharma; Anam Afzal Purpose This study aims to investigate and understand the purchasing intentions and behaviors of Indian Muslim consumers toward halal products. Specifically, it seeks to explore how consumer awareness, perceptions and attitudes influence...
Journal Articles
The effect of Islamic culture’s constituents on decision-making
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 166–179.
Published: 06 February 2020
... and development Put differently, our perception is contingent on the personality that is ensured a certain level of stability by the above factors. For this reason, some individuals believe that “personality is an organized unit, comprising relatively fixed and stable attributes, different from person...
Journal Articles
Perception and expectation of customers in Islamic bank perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (1): 1–19.
Published: 17 December 2019
...Muhamad Nadratuzzaman Hosen; Fitriyani Lathifah; Ferry Jie Purpose The purpose of this paper is as follows: to measure the levels of customer satisfaction, to analyze the gap of values between expectations and perceptions of customers for quality of services and to analyze the factors which should...
