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Keywords: Personality
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Journal Articles
Schadenfreude and purchase intention for counterfeit luxury brands among Iranian consumers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (10): 2614–2632.
Published: 28 May 2024
...Soheyla Salimian; Seyed Mehdi Mirmehdi; Reza Salehzadeh; Saeed Moraadipoor Purpose The purpose of this study is to investigate the impact of brand hate, personality traits (jealousy and sadism) and corporate social irresponsibility (CSI) on schadenfreude and the effects of brand hate, CSI...
