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Keywords: Post-purchase evaluation
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Journal Articles
Ramadhan street food bazaar shopping: investigating the effect of Malaysian Muslim consumer’s visual sensory cues on purchase behaviour and satisfaction
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 260–278.
Published: 02 June 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Visual sensory Purchase behaviour Post-purchase evaluation Ramadhan bazaar Food shopping Ramadan is a special time for the Muslim community and is observed as a month of fasting, prayer...
