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Keywords: Post-purchase regret
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Journal Articles
Harnessing the power of app attributes on online fashion impulse purchasing among female Muslim shoppers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 1995–2020.
Published: 03 October 2025
.... Using baseline cognitive dissonance theory ( CDT ), this study aims to examine MSA attributes as the primary cognitive elements of online impulsive buying and their effects on post-purchase regret. Design/methodology/approach The online survey adopted a purposive sampling technique to collect data...
