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Keywords: Preference
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Journal Articles
Nexus between customer preference and operation of conventional banks Islamic windows in Pakistan
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 50–65.
Published: 16 July 2019
...Malik Shahzad Shabbir Purpose The purpose of this study is to investigate the nexus between preferences of customers toward operations of Islamic windows from conventional banks. However, financial institution system of any country has a dominant importance for its growth level. This study makes...
