...Nur Ilya Diana Bahrol Azman; Mohd Salehuddin Mohd Zahari; Mohd Hafiz Hanafiah; Feri Ferdian Purpose There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This study aims...

...Farah Syahida Firdaus; Ridho Bramulya Ikhsan; Yudi Fernando Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on Halal-labelled food products. The model was used...

... Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of this study is to investigate the relationship between Muslim consumers’ knowledge on the wholesomeness, labelling, trust and purchase behaviour of Syubhah semi-processed food. Design/methodology/approach The study...

...Ahlam Ibrahim Al-Harbi; Nada Saleh Badawi Purpose This study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia. Design/methodology/approach This study used an online questionnaire...