... Purchase decision Religious orientation Religious knowledge Religion of an individual plays a crucial role in shaping their behaviour, intention and choices about the purchases they make (Agarwala et al., 2019). Individuals’ religion and their beliefs have become significant factors...

...Hilda Monoarfa; Juliana Juliana; Rahman Setiawan; Rizuwan Abu Karim Purpose This study aims to investigate the influence of the Islamic retail mix of product, price, promotion and store atmosphere on consumers' purchase decisions. Design/methodology/approach The research method is a survey...

...M. Muslichah; Rose Abdullah; Lutfi Abdul Razak Purpose The purpose of this paper is to examine the moderating effect of religiosity on the relationship between awareness and purchase decision of halal foods. Design/methodology/approach Using a convenience sampling procedure, 200...

...Mohammed Abdur Razzaque; Sadia Nosheen Chaudhry Purpose The purpose of this research is to empirically investigate the impact of religious commitment of Muslim consumers in a non‐Muslim country on their purchase decision‐making process and develop a broad‐based taxonomy of these consumers based...