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Journal Articles
Ranking and rating halal-certified restaurants in Malaysia: an application of AHP
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1743–1765.
Published: 30 April 2024
...Md. Siddique E. Azam; Anis Najiha Ahmad; Haruna Babatunde Jaiyeoba Purpose The purpose of the study is to measure the performance level of halal compliance practices by the halal-certified restaurants in Malaysia and rank and rate them based on several dimensions of halal compliance. Design...
