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Journal Articles

Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital natives in Saudi Arabia

Louisa Ha, Mohammad Hatim Abuljadail, Claire Youngnyo Joa, Kisun Kim
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2778–2797.
https://doi.org/10.1108/JIMA-12-2020-0384
Published: 27 July 2021
...Louisa Ha; Mohammad Hatim Abuljadail; Claire Youngnyo Joa; Kisun Kim Purpose This study aims to examine the difference between personalized and non-personalized recommendations in influencing YouTube users’ video choices. In addition, whether men and women have a significant difference in using...
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