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Keywords: Recommender systems
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Journal Articles
Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital natives in Saudi Arabia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2778–2797.
Published: 27 July 2021
... Licensed re-use rights only Saudi Arabia Personalization The Muslim consumer Advertisements and promotions to Muslims YouTube Recommendation Recommender systems Recommended videos Advertising as a form of controlled persuasive messages to the consumer is threatened by many types...
