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Keywords: Regulatory policy
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (11): 3202–3221.
Published: 28 October 2025
... re-use rights only Halal Halal branding Halal awareness Halal concept non-Muslim consumers Regulatory policy The study of halal branding in New Zealand draws upon a comprehensive theoretical framework, including theories of consumer behaviour, brand equity, cultural dimensions...
