... at: djavlonbek.kadirov@vuw.ac.nz 12 05 2022 22 08 2022 20 02 2023 20 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Liquid modernity Fluid modernity Liquid consumption Liquid love Relationship marketing Materialism Religion...

...Ismah Osman; Mohsin Abdur Rehman; Sajid Mohy Ul Din; Ghazal Shams; Khurram Aziz Purpose This study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image. More importantly, it attempts...

...Mohsin Abdur Rehman; Ismah Osman; Khurram Aziz; Hannah Koh; Muhammad Awais Purpose Marketing investigations on the concomitant variables of both service quality and relationship marketing are very scarce. Hence, the purpose of this study is to examine the customers’ perception of the Takaful...

... by their individual customers. Originality/value – This study is important because of the limited literature which discusses relationship marketing in the context of Islamic banking. Furthermore, this research has a novelty on the inclusion of ego involvement in explaining trust and commitment. The use...

... and implementing an effective marketing framework, which is expected to retain and manage long-term supportive relationships with the donors. Relationship marketing framework and branding strategy are also worth considered for this purpose. Originality/value – Few studies analyse Islamic charities...