.... Previous studies show that Arab consumers commit differently to Islamic rules (Wilson and Ayad, 2022 ; ElMassah and Abou-El-Sood, 2022 ; Tahir, 2023 ; Saadeldin, 2024a ; Yang et al., 2025). Thus, marketers are required to create marketing plans that address different religiosity levels...

... was applied and influence of subjective norms, religiosity level, availability of Halal certification and health considerations on attitude toward Halal food products was measured. Design/methodology/approach Random sampling technique was used during these studies. Within the framework of current research...