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Keywords: Religious affiliation
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Journal Articles
Moderating role of religion in the relationship between SERVQUAL dimensions and hotel guest satisfaction
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (12): 2542–2562.
Published: 23 June 2021
... hotel guests from Asian countries. Thus, Non-Asian travelers spend more than Asian travelers on accommodation and they need quick services (Choi and Chu, 2000). Thus, the study hypothesizes: H3. Religious affiliation significantly moderates the responsiveness dimension of guest...
Journal Articles
Effect of religiosity on ecologically conscious consumption behaviour
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (4): 495–507.
Published: 14 November 2016
... Religiosity Muslim consumers Ecologically conscious consumption behaviour Religious affiliation In recent years, consciousness about environmental issues has assumed a significant importance among consumers and producers. The potential danger associated with ignoring ecologically conscious business...
Journal Articles
The influence of religion on Islamic mobile phone banking services adoption
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (1): 81–98.
Published: 23 March 2012
...Susan Sun; Tiong Goh; Kim‐Shyan Fam; Yang Xue; Yang Xue Purpose The purpose of this paper is to explore the effects religious affiliation and commitment have on Southeast Asian young adults' intention to adopt Islamic mobile phone banking. Design/methodology/approach An online self...
