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Keywords: Religious identity
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Journal Articles
Journal of Islamic Marketing (2023) 14 (9): 2306–2322.
Published: 16 August 2022
... food, clothing, appearance, social interaction and banking. Generally, Muslims are advised to consume what is Halal (permissible in religion) and shun Haram (forbidden by Islamic law) (Haque et al., 2010). Religious identity Female Muslim consumers Religiosity...

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