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Keywords: Reservation price
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Journal Articles
Eliciting the reservation price of halal product: a laboratory experiment in Indonesia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (6): 2226–2247.
Published: 02 February 2026
...Yudistira Hendra Permana; Chaikal Nuryakin; Adam Rain Brawijaya Surya Nusantara Purpose This study aims to thoroughly examine consumer awareness of halal products by investigating the reservation price for halal products through a laboratory experiment in Indonesia. Design/methodology/approach...
