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Keywords: Revenge
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Journal Articles
Halal violation episode: does severity and trust recovery impact negative consumption behavior?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (4): 686–710.
Published: 13 November 2017
... of violation on halal directly impact negative consumer behavior (avoidance, boycott and revenge), and its moderating effect on the relationship between trust recovery and avoidance, boycott and revenge. Design/methodology/approach In total, 212 questionnaires were distributed amongst customers who were...
