.... Therefore, this paper aims to investigate whether EMD innovation has a positive and significant effect on SMEs performance on Ghanaian Halal food and beverages. Design/methodology/approach Correlative descriptive research method was used and 432 questionnaires with five-point Likert scale were...

... papers practically recognized the impact of EM on the performance of SMEs and entrepreneurial ventures, the effect of this concept on halal food SMEs has remained unknown. Entrepreneurial marketing SME performance Halal food The halal food industry has different segments, namely, meat...