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Keywords: Service management
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Journal Articles
Designing a customer-experience-management model for the banking-services sector
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (3): 790–810.
Published: 11 July 2019
... experience is an important indicator for performance improvements in the banking industry. This is one of the few papers to propose an appropriate model for CEM for the banking-services sector and the first to do so in an Iranian context. Iran Banking Service management Customer experience management...
