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Keywords: Severity of Violation
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Journal Articles
Halal violation episode: does severity and trust recovery impact negative consumption behavior?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (4): 686–710.
Published: 13 November 2017
...Nor Asiah Omar; Zuraidah Zainol; Chan Kuan Thye; Nordiana Ahmad Nordin; Muhamad Azrin Nazri Purpose Managing trust recovery in case of violation of halal products should be seen in light of the severity of violation as perceived by the consumer. This study aims to investigate how the severity...
