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Keywords: Shiite Muslim consumer behavior
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (2): 523–543.
Published: 23 October 2021
... Riper and Kyle, 2014). OC, as the fourth value cluster from the CMV, describes the motivation to think and act independently, even when this contradicts the expectations of others. Azerbaijan Pro-environmental behavior Serial mediation Shiite Muslim consumer behavior Social norms Value-belief...
