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Keywords: Social advertising
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Journal Articles
Translating the impacts of social advertising on Muslim consumers buying behavior: the moderating role of brand image
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (9): 2207–2234.
Published: 16 September 2022
...Fazal Ur Rehman; Ali Zeb Purpose This study aims to examine the impact of social advertising (informative, entertainment, credibility, ease of use, privacy and contents) on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan along...
