...Joy Eghonghon Akahome Purpose This study aims to explore how Islamic values and religiosity shape Muslim consumer engagement with social media influencers in Nigeria’s digital marketplace. It aims to provide insights into how faith-based norms influence consumers’ passive, active and co-creative...

...Khalil Ahmad; Yachna Ramesh Gharde; Mahendra Narayan More; Vaishali Nikalje; Vivek Kumar Purpose This study aims to explore the role of social media influencers (SMIs) in building trust in halal hotels and their impact on Muslim tourist satisfaction. As halal tourism grows globally, understanding...

...Saeid Dehyadegari; Faezeh Nekuie; Mohammad Mehdi Poursaeed; Zahra Pourjoupari Purpose The purpose of this study is to investigate the influence of social media influencers (SMIs) on the online buying behavior of hijab clothing with the moderating role of religious commitment. Design/methodology...