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Keywords: Social media political marketing activities
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Journal Articles
Journal of Islamic Marketing (2026) 17 (7): 2445–2468.
Published: 26 November 2025
... political involvement but do not affect trust. Conversely, digital culture and social media political marketing activities directly affect trust but do not affect political involvement. Furthermore, trust does not have a direct impact on political involvement. Finally, religiosity significantly moderates...

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