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Keywords: Social norms
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (2): 523–543.
Published: 23 October 2021
...Ulkar Trautwein; Javid Babazade; Stefan Trautwein; Jörg Lindenmeier Purpose This paper aims to explore pro-environmental behavior (PEB) in Azerbaijan. Therefore, the authors used value-belief-norm (VBN) theory, extended by the construct of social norms (SN), as a basis. Design/methodology...
