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Keywords: Society
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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2014) 5 (1): 2–19.
Published: 04 March 2014
... on intellectualising and reflecting on differences in understanding what marketing is and what role it plays in society. Findings – The article reveals some commonality of purpose between the macromarketing discipline and Islamic macromarketing, while the latter field of inquiry offers a unique outlook...

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