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Keywords: Society
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Journal Articles
Performance art strategy for tourism segmentation: (a Silat movement of Minangkabau ethnic group) in the event of tourism performance improvement
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (3): 643–659.
Published: 16 October 2019
... the opinion related to the explanation of this philosophy in the future, i.e. a concrete step has to be taken, elaborating this philosophical value in the action of government and society, conducted in a programmed way, and not just an incidental, and never allowed to run conventionally. This idea has been...
Journal Articles
Overcoming the social problems faced by contemporary Acehnese through the social political role of Acehnese clerics (Muslim scholars)
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 213–233.
Published: 05 June 2019
...Tengku Muhammad Jamil Purpose The purpose of this study is to critically understand and find out the socio-political role of the Acehnese ulamas (Muslim scholars) in solving and coping with social issues faced by contemporary Acehnese society. Design/methodology/approach This study...
Journal Articles
Islamic marketing as macromarketing
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (1): 2–19.
Published: 04 March 2014
... on intellectualising and reflecting on differences in understanding what marketing is and what role it plays in society. Findings – The article reveals some commonality of purpose between the macromarketing discipline and Islamic macromarketing, while the latter field of inquiry offers a unique outlook...
