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Keywords: TOWS
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Journal Articles
Strategic alternatives for Muslim-friendly homestay in Sabah Malaysia: a SWOT/TOWS analysis
Available to PurchaseSuddin Lada, Brahim Chekima, Rudy Ansar, Ming Fook Lim, Mohamed Bouteraa, Azaze-Azizi Abdul Adis, Mohd Rahimie Abd Karim, Kelvin Yong
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (6): 1534–1559.
Published: 13 May 2024
.... The data was transcribed, and then the variables were categorized into the four SWOT categories using content and thematic analysis. Meanwhile, threats, opportunities, weaknesses and strengths (TOWS) analysis is used to identify the best strategy alternatives. Findings The SWOT analysis identifies...
