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Keywords: Theory of planned behavior (TPB)
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Journal Articles
Journal of Islamic Marketing (2023) 14 (7): 1768–1792.
Published: 19 May 2022
... on Theory of Planned Behavior (TPB). In the context of counterfeit consumption, religiosity is proposed to be an added component to the theory, while ethical consumption is proposed to mediate the relationship between religiosity and counterfeit purchase intention. In the context of luxury consumption...
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