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Keywords: Theory of planned behavior (TPB)
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Journal Articles
Can religiosity alter luxury and counterfeit consumption? An empirical study in an emerging market
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1768–1792.
Published: 19 May 2022
... on Theory of Planned Behavior (TPB). In the context of counterfeit consumption, religiosity is proposed to be an added component to the theory, while ethical consumption is proposed to mediate the relationship between religiosity and counterfeit purchase intention. In the context of luxury consumption...
Journal Articles
An investigation of the effect of customer beliefs on the intention to participate in family Takaful schemes
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (3): 709–727.
Published: 23 May 2019
...Tariq Bhatti; Maizaitulaidawati Md Husin Purpose The purpose of this study is to apply the theory of planned behavior (TPB) in predicting the intention to participate in family takaful schemes (FTSs) in the United Arab Emirates (UAE). One area of concern for takaful operators...
Journal Articles
Factors influencing the investors’ intention to adopt Takaful (Islamic insurance) products: A survey of Pakistan
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 1–13.
Published: 08 May 2019
... theory of planned behavior (TPB) theory that was an extension of the previously presented “theory of reasoned action.” The TPB theory relates intentions, beliefs and attempts to explain human behavior. The theory further improves the concept by addition of an element named “perceived behavioral control...
