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Keywords: Tourism
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Journal Articles
The interaction of effective drivers in future religious tourism development in Yazd province as a global religious destination
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (2): 526–547.
Published: 30 August 2024
...Atefeh Mirhoseini; Shahnaz Nayebzadeh; Alireza Rousta Purpose The geographical location of Yazd province has significant potential for religious tourism. To make the most of this opportunity, it is important to develop an interpretive structural modeling. This paper aims to outline a model...
Journal Articles
Customers’ satisfaction as a critical success factor in halal tourism: literature review and research agenda
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 2069–2085.
Published: 07 June 2024
...Punit Moris Ekka; Shikha Bhardwaj Purpose This review paper is based on secondary research of published literature on customer’s satisfaction in halal tourism to investigate, analyze and summarize what is already known about this current topic and to provide future directions about what could...
Journal Articles
The intersection of faith and tourism: an exploratory study on halal tourism motivations among Indian millennials
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (12): 3304–3322.
Published: 21 May 2024
...Preeti Kalyan; Punit Moris Ekka Purpose This study aims to explore the motivations of emerging market millennial Muslims to partake in halal tourism, a developing sector of the travel industry that caters to the religious practices of Muslim tourists. Design/methodology/approach This study...
Journal Articles
Is halal tourism taking off in OIC and non-OIC countries? A systematic study of published research
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (4): 990–1012.
Published: 25 December 2023
...Asad Mohsin; Helena Rodrigues; Daniela Penela; Ana Luz Purpose The purpose of this study is to systematically examine and compare the growth of halal tourism and hospitality in OIC and non-OIC countries based on published literature. Design/methodology/approach A critical systematic review...
Journal Articles
Halal tourism beyond 2020: concepts, opportunities and future research directions
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 42–58.
Published: 16 March 2023
...Punit Moris Ekka Purpose The current research work investigates the concept of halal tourism through research articles published during the COVID-19 pandemic. The purpose of this paper is to contribute to the understanding of what halal tourism means, while traveling following the Islamic law...
Journal Articles
Need to pioneer Islamic tourism in tourist resorts in Maldives
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (4): 895–916.
Published: 25 July 2019
...Aishath Muneeza; Zakariya Mustapha; Fathimath Nashwa Badeeu; Aminath Reesha Nafiz Purpose The purpose of this paper is to formulate ways in which Maldives could pioneer Islamic tourism on a befitting framework and financing structure as a leverage to develop its tourism industry. Design...
Journal Articles
Halal holidays: exploring expectations of Muslim-friendly holidays
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (4): 642–655.
Published: 13 November 2017
... a small sample and hence the findings should not be seen to be generalisable. However, the study provides a number of valuable insights into the expectations of Muslim leisure tourists. Halal travel organisations and tourism boards will benefit from a better understanding of factors that influence...
Journal Articles
The effect of word of mouth on inbound tourists' decision for traveling to Islamic destinations (the case of Isfahan as a tourist destination in Iran)
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (1): 12–21.
Published: 23 March 2012
...Mohamad Reza Jalilvand; Neda Samiei Purpose Word of mouth (WOM) is becoming recognized as an important form of promotion and an important source of information influencing consumer's attitudes and purchase behavior. WOM is especially important in the tourism industry, whose intangible products...
Journal Articles
Is spiritual tourism a new strategy for marketing Islam?
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2010) 1 (2): 136–148.
Published: 25 June 2010
...Farooq Haq; Ho Yin Wong Purpose Spiritual tourism has recently been accepted as a growing segment of tourism in business and research circles. The purpose of this paper is to suggest a new dimension in Islamic marketing and investigates spiritual tourism as a new strategy for marketing Islam...
Journal Articles
Islamic hospitality in the UAE: indigenization of products and human capital
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2010) 1 (1): 9–24.
Published: 26 March 2010
... (and tourism), Arab management and leadership qualities, human capital and nationalization of employment, industry skills and educational directives in hospitality and destination and product strategies. Findings The work critically accounts for the changing nature of skills needed by localised hospitality...
