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Keywords: Tourism behavior
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Journal Articles
Hamid Alizadeh, Hamed Nazarpour Kashani, Farnaz Masoumi, Abbas Yousefli, Yegane Namazi, Hamid` Saberian
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (7): 2395–2419.
Published: 26 January 2026
... customization and information quality have a direct impact on halal tourism behavior. Additionally, the results also indicate that personalization and responsiveness lead to positive halal tourism behavior. Moreover, value co-creation plays a moderating mechanism in this relationship. Originality/value...
