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Keywords: Transparency
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Journal Articles
When gorgeousness embraces technological ingenuity: future of blockchain-based halal beauty supply chain
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 400–427.
Published: 10 September 2025
... patterns, including halal cosmetics, purchase intention, religiosity, Islamic marketing and the Malaysian research landscape, which dominate knowledge creation in halal blockchain research. This paper introduces a blockchain technology framework designed to enhance the transparency of the halal beauty...
