...Burcu Ilter; Gul Bayraktaroglu; Ilayda Ipek Purpose The purpose of this study is to test Islamic religiosity scale’s reliability and validity and to evaluate the impact of Islamic religiosity on materialism in Turkey. Design/methodology/approach Using a quantitative research method, a self...

... it is evident, and that the recent economic developments have made consumers become increasingly frugal, to understand the consequences of frugality (redefined modesty) of Muslims as it relates to consuming is crucial. We argue that Turkey provides an appropriate context for our research...

... and rural areas. Design/methodology/approach A qualitative research technique was followed and in‐depth interviews were chosen as data‐collection method. A total of 60 in‐depth interviews were held with females in urban and rural areas of Turkey and the respondents were selected according to Family Life...