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1-7 of 7
Keywords: UAE
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Journal Articles
Mixed-methods approach to investigating the diffusion of FinTech services: enriching the applicability of TOE and UTAUT models
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 2036–2068.
Published: 30 May 2024
... rights only FinTech Intention to use TOE UTAUT Mixed-methods UAE Traditional financial institutions, such as banks, have long held a dominant position in the financial system, exerting concentrated market power and maintaining control over financial services for an extended period...
Journal Articles
Does consumer religiosity matter for green banking adoption? Evidence from a Muslim-majority market
Available to PurchaseMohamed Bouteraa, Brahim Chekima, Hanudin Amin, Elhachemi Tamma, Suddin Lada, Rudy Ansar, Ming Fook Lim
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (7): 1807–1823.
Published: 16 May 2024
... is affected by the religiosity of the consumer. A total of 332 sample data were collected cross-sectionally from Islamic bank customers in the UAE. Partial least square structural equation modelling (PLS-SEM) via Smart PLS 4 was used to analyse the data. Five dimensions (i.e. ideological, ritualistic...
Journal Articles
Use of emerging social media platforms in reshaping the UAE Islamic banks’ promotional strategies
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 338–360.
Published: 04 September 2023
...Abid Mahmood Muhammad; Mohamed Bilal Basha; Gail AlHafidh Purpose This paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic banks, particularly, in the post-COVID-19 era. The key...
Journal Articles
Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (7): 1417–1435.
Published: 01 February 2021
... by the domestic UAE banks with the most frequently used being cause-promotion, philanthropy and socially responsible business practices. Government owned and conventional banks display patterns congruent to the communications observed in the global sample. Islamic banks have a less diversified approach relying...
Journal Articles
An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (3): 763–780.
Published: 09 November 2020
... tendencies. Research limitations/implications The targeted subjects were selected only from Dubai and the Sharjah Emirates and not covered the remaining five emirates of the UAE. Consumers were asked to assess their ethnocentrism without reference to a specific product or service. Originality/value...
Journal Articles
Retirement saving behavior: evidence from UAE
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (2): 265–286.
Published: 04 September 2020
... collected using a non-probability judgmental sampling technique. A questionnaire was distributed either manually (by hand) or through email where 370 United Arab Emirates (UAE) residents used in the higher education sector participated. The data analysis was obtained by using SPSS and Smart-PLS software...
Journal Articles
An investigation of the effect of customer beliefs on the intention to participate in family Takaful schemes
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (3): 709–727.
Published: 23 May 2019
...Tariq Bhatti; Maizaitulaidawati Md Husin Purpose The purpose of this study is to apply the theory of planned behavior (TPB) in predicting the intention to participate in family takaful schemes (FTSs) in the United Arab Emirates (UAE). One area of concern for takaful operators...
