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Journal Articles
Journal Articles
Journal of Islamic Marketing (2024) 15 (2): 338–360.
Published: 04 September 2023
...Abid Mahmood Muhammad; Mohamed Bilal Basha; Gail AlHafidh Purpose This paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic banks, particularly, in the post-COVID-19 era. The key...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (3): 763–780.
Published: 09 November 2020
... tendencies. Research limitations/implications The targeted subjects were selected only from Dubai and the Sharjah Emirates and not covered the remaining five emirates of the UAE. Consumers were asked to assess their ethnocentrism without reference to a specific product or service. Originality/value...
Journal Articles
Journal of Islamic Marketing (2022) 13 (2): 265–286.
Published: 04 September 2020
... collected using a non-probability judgmental sampling technique. A questionnaire was distributed either manually (by hand) or through email where 370 United Arab Emirates (UAE) residents used in the higher education sector participated. The data analysis was obtained by using SPSS and Smart-PLS software...
Journal Articles

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