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Keywords: UTAUT model
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Journal Articles
Challenges affecting bank consumers’ intention to adopt green banking technology in the UAE: a UTAUT-based mixed-methods approach
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2466–2501.
Published: 31 October 2022
... variants (TAM2 and TAM3), social cognitive theory (SCT), the diffusion of innovations theory (DOI) and the UTAUT. Of these frameworks, TAM-based and UTAUT models have been adjudged the most preferable (Shachak et al., 2019). Meanwhile, the UTAUT was adjudged the most powerful model to explain...
