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Keywords: Visual sensory
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Journal Articles
Ramadhan street food bazaar shopping: investigating the effect of Malaysian Muslim consumer’s visual sensory cues on purchase behaviour and satisfaction
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 260–278.
Published: 02 June 2023
...Nur Ilya Diana Bahrol Azman; Mohd Salehuddin Mohd Zahari; Mohd Hafiz Hanafiah; Feri Ferdian Purpose There is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This study aims...
