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Keywords: WOM
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 882–899.
Published: 21 April 2020
... engagement and customer satisfaction on the link between religiosity and word of mouth (WOM); and the moderating impact of religiosity on the relationship between Muslim-friendly tourism, customer engagement and customer satisfaction. Design/methodology/approach The population of this study was all...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (3): 406–428.
Published: 14 September 2015
...Sik Sumaedi; Rosa P Juniarti; I Gede Mahatma Yuda Bakti Purpose – This paper aims to examine the relationship among trust, commitment and ego involvement and their impacts on word-of-mouth communication (WOM) for individual saving customers in Islamic banking. Design/methodology/approach...
